Productive Economy Through Marketing Innovation Development

Marketing Innovation

This paper provides an economic analysis of marketing innovation. A dynamic duopoly model is developed to study two forms of marketing innovation: ; which allows a …rm to acquire consumer information e¤ectively; and ; which reduces consumer transaction costs. The incentives and e¤ects of marketing innovation di¤er markedly from those of product or process innovations. While bene…ts the innovati...

Achieving Performance in an Organization through Marketing Innovation

Innovation is becoming more and more important in modern society. There are a lot of researches on different kinds of innovation but marketing innovation is one kind of innovation that has not been studied frequently before. Marketing innovation is defined as a new way in which companies can market themselves to potential or existing customers. The study shows some key elements for marketing in...

Building Knowledge Economy through Innovation Ecosystem: The Role of Innovation Hubs Draft Analytical Compendium

The productive ward: encouraging teambuilding and innovation.

The aim of the NHS Institute for Innovation and Improvement's Productive Ward series is to remove wasteful activities from ward processes and reinvest the time saved in making care more interactive, stimulating, reliable and safe. This article describes how the introduction of Productive Ward on one unit in a mental health trust has delivered improvements in general ward organisation and a rang...

Innovation Diffusion Models in Marketing

Many recent books and articles stress that one key to long-term organizational health is a systematic process of new product design, development, and introduction. Innovation is accompanied by costs and risks, both of which can be controlled through a well-conceived program of new product development. A key ingredient in such a program should be the use of sound, explicit models for planning an...